Silicon Valley, It’s Time to Clean Up

July 26, 2009 · Posted in tech news 

Silicon Valley, It’s Time to Clean Up

When I first moved to Silicon Valley there was no such thing as “geek chic.” A trip through Frye’s Electronics told you everything you needed to know about engineer culture: It was a one-stop-shop for circuits and motherboards, huge bags of candy, cases of Jolt, and porn.

Things have changed a bit.  Today, the hair is purposely disheveled and coders not only get out in the fresh air– they go climbing. Some even drink green tea instead of coffee. (Cough, cough, Kevin Rose.) And, increasingly, I’m seeing start-up kitchens with – gasp– no junk food. Some have even called full-on bans against soda and Red Bull. In short, we’ve gone all California on ourselves.

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