Justbought.it: A less tacky Facebook Beacon on iPhone, Twitter?

August 7, 2009 · Posted in tech news 

Justbought.it: A less tacky Facebook Beacon on iPhone, Twitter?

Mixing commercial and social elements in an online community is an extraordinarily delicate game.

It’s partly why Twitter has been careful about how it will monetize its business and why Facebook confronted an uproar after it launched its controversial Beacon advertising program two years ago. People “friend” and “follow” to stay connected, not to be bombarded with advertising – and they certainly don’t want to be thrust into shilling products or services.

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